The Iberia Center for Contemporary Art has put together another interesting exhibition. Asian Landmark: Toyota Art Project is an effort to bridge the gap between the corporate and cultural sectors. China’s strong economy has created a large market for luxury goods and fine art, therefore Toyota kills two birds with one stone by funding this exhibition that features several well known artists in addition to one of my personal favorites, Li Hui. This could not have happened at a better time since Toyota just issued their worldwide recall. Maybe this exhibition will garner some Chinese fans.

This futuristic, acrylic car is filled with a skeleton of a horse. The juxtaposition is a play on horsepower.

Toyota is one of many car brands that are working with Chinese contemporary artists. Last year Ferrari partnered with Lu Hao to create a limited edition 599 GTB Fiorano. A one-off of the GTB was auctioned in Beijing last fall for a whopping 1.2 million euro.

Iberia: Asian Landmark
Times: Toyota Recall
Ferrari and Lu Hao
Forbes:China’s Luxury Car Lovers